StarTimes extends Italian football deal

By Content Nigeria reporter
August 10, 2021

L-R: Zlatan Ibrahimovic, Romelu Lukaku and Cristiano Ronaldo all currently play in Italy

Pay TV operator StarTimes has extended its exclusive rights agreement to broadcast Italian football competitions the Coppa Italia and the Supercoppa Italiana for three more seasons in sub-Saharan Africa.

The competitions will be aired on StarTimes channels in English, French, Portuguese and indigenous African languages up to the 2023/2024 season.

Philippe Zou, director of StarTimes’ content operation centre, said: “We are pleased to extend our partnership with Lega Serie A. It is important for us to continue to provide Italian football to fans in Africa. Coppa Italia and Supercoppa Italiana have proved to be exciting competitions that became very popular among our subscribers.”

The Coppa Italia is Italy’s domestic cup competition, while the Supercoppa Italiana is the annual match-up between the winner of the country’s top-flight football league Serie A and the Coppa Italia.

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