Zee eyes African expansion
The African arm of India’s Zee Entertainment Enterprises is planning to expand on the continent with further bespoke regional and language-specific products.
Zee Africa has a growing collection of TV channels across Africa, most recently launching Zee Alem, which broadcasts in the Amharic language for Ethiopia.
Zee Africa & Asia Pacific CEO Harish Goyal said: ” We have tested waters in the regional space with programming in Swahili and Zulu languages and found a definite gap for Indian content.
“Zee Alem is [Zee’s] first channel launched in an African language and, with the large amount of positive responses from our viewers, we are exploring new markets for similar launches in the future.
“Zee already has two successful mainstream channels, Zee World in English and Zee Magic in French, which cater to Anglophone and Francophone viewers across the African continent.”
Ratna Siriah, Zee Africa business head for Africa & Indian Ocean Islands, added: “We have always strived to be innovative in our approach to new markets, which has opened up new opportunities to grow our local footprint on the continent. Currently, there are nine Zee channels across the continent, with six bespoke feeds, which bring viewers a curated collection of the best of Indian content to Africa.”
Various Zee channels groupings are carried on MultiChoice pay TV service DStv in South Africa and the rest of sub-Saharan Africa; on StarTimes in sub-Saharan Africa and subsidiary StarSat in South Africa; and on Canal+ Afrique in sub-Saharan Africa.
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