Zee agrees second African copro

By Richard Middleton
November 14, 2018

Deceptive Measures is a remake of Zee’s Indian series Pavitra Rishta

Indian producer and broadcaster Zee Entertainment Enterprises has agreed its second drama coproduction deal in Africa, this time for a scripted format remake with a Nigerian talent agency and a Ghanaian broadcaster attached.

The deal between Zee’s Global Content Hub, Mace in Nigeria and Multimedia Group, which operates channels including Joy Prime and Adom TV, will see the latter airing Zee drama Deceptive Measures (52×60′).

Popular actors from Kenya, Ghana and Nigeria will star in the series, such as Michael Godson and Joy Jasmin Aygeman (Adomaa). Godson recently hinted at this new production in a social media message.

The series will be directed by Nigerian helmer Uduak-Obong Patrick, whose credits include Just Not Married and Tempted. Filming takes place across Kenya, Ghana and Nigeria.

The show is in production and is a remake of Zee’s Indian series Pavitra Rishta, which has already travelled into more than 20 countries. The story revolves around a middle-class woman who is not valued by those around her.

Regarding the remake of the Indian show by African partners, Zee’s chief business officer Sunita Uchil said: “It will be exciting to see how they adapt the series into their own identity. With this, we mark for our foray in creating local programs for local audiences. We also look forward to creating more partnerships throughout this continent.”

It’s the second African coproduction from Zee, following Khwaabon Ke Darmiyaan, a real-estate tycoon drama that saw the Indian company working with RTI from the Ivory Coast.

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