Yiaga Africa gets Ready to Run


By Priscillia Alao
January 8, 2019

News

A new television programme titled Ready to Run has been launched by Yiaga Africa, a pro-youth advocacy organisation based in Abuja.

Samson Itodo

The aim of this TV programme is to assist young people in politics who are actively involved in the 2019 general election and give them easier access to the media.

Samson Itodo, executive director of Yiaga Africa, said the programme would enable young candidates from different parts of the country display their public leadership competence and capabilities.

“Most youth candidates running in the 2019 elections are faced with the challenge of limited access to the media or low media coverage. This is further exacerbated by the high cost of engaging media during electoral campaign,” Itodo said.

“The TV show is designed to address this challenge by providing a unique opportunity for youth candidates to showcase their competence, capacity and commitment to excellent public leadership. Every week, youth candidates running for legislative and executive positions will be featured to engage voters on their manifestos and agenda.

“An upsurge in public demand for qualitative and accountable public leadership is expected through the show hence the integration of a public engagement segment with youth candidates through tweets, Facebook posts and SMS-based interactive platforms.

“To complement existing capacity building initiatives for youth candidates, Ready To Run will feature a political organising lab to equip candidates with skills and tactics for running effective electoral campaigns.”

The show will air on Sundays on Channels Television at 6.15pm. It is a partnership between Yiaga Africa, the #NotTooYoungToRun movement, Channels Television and Premium Times with support from the European Union.

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