Wild Africa, Trace team for concert series

By Content Nigeria reporter
June 28, 2024

Music for Wildlife

Non-profit organisation Wild Africa has launched a performance series titled Music for Wildlife in collaboration with TV company Trace Group and South African live event company Oas1sone.

Music for Wildlife brings African artists together to protect the continent’s iconic wildlife. It features over 150 musicians from across the continent and harnesses the emotive power of music to raise awareness and inspire action for wildlife protection.

The concert series showcases chart-topping stars such as Musa Keys, CKay, Focalistic and other stars as they tell the story of their music, lives, careers and inspirations, and express their passion for endangered species.

Music for Wildlife will air on Trace Naija channel 325 on MultiChoice’s pay TV platform DStv and will be accessible to viewers in over 180 countries, across 28 localised Trace TV channels and the Trace+ global streaming platform.

Olivier Laouchez, co-founder and executive chairman of Trace Group, said: “African artists are very powerful voices and can make the difference to raise awareness for better wildlife protection in Africa. Trace is proud to open its global network to host the Music for Wildlife shows that perfectly align with our values and initiatives.”

“Trace, one of the most powerful global broadcast media networks of African music and content, joins some of the most influential artists and voices in African music entertainment, in partnership with one of the leading conservation communications organisations in the world, to collectively lend their voices for Africa’s future, for its wildlife conservation,” added Jandre Louw, founder and CEO of Oas1sone.

“We are thrilled to be part of this game-changing partnership, both for the massive audience reach in protecting Africa’s wildlife, but also the unprecedented push this will achieve for Africa’s amazing artists and music, to audiences of millions around the globe.”