ViacomCBS adds Zee World to line-up

By Content Nigeria reporter
February 16, 2022


ViacomCBS Networks Africa (VCNA), the Johannesburg-based arm of the Hollywood studio, has expanded its offering by adding Indian broadcaster Zee World to its channel bouquet.

Strini Naicker

The move will take effect from March 1 and reinforces VCNA’s commitment to connecting brands to its audiences through platforms that offer authentic storytelling, exciting content and value for money.

According to VCNA, Zee World focuses on bringing people together, through culture, colour, fashion, dance, music, family values, tradition, spirituality, triumphs and lows, and this has contributed to the channel’s growth and success.

Strini Naicker, VP of commercial and content distribution at VCNA, said: “The environment in which VCNA operates necessitates a diverse, one-of-a-kind and adaptive approach to commercialisation, distribution, promotion and the incorporation of innovation in ensuring the success of our business. We are always open to new partnerships that will see us grow and continue to offer content that resonates with our audiences.

“Commercially, VCNA’s stakeholders and partners will now have an additional avenue and platform to promote their products and services. The programming contents on the Zee World channel are relatable and adapted to resonate with diversified consumers, which is what VCNA strives for on a daily basis.”

Craig Paterson, senior VP and general manager at VCNA, added: “Welcoming Zee World to our portfolio not only means a new audience, but it also delivers on some of our strategic objectives, to cater to a broader audience and live by our mantra of prioritising diversity and inclusion. This is an exciting partnership for the Africa business.”

Zee World claims to be the world’s first English-language dubbed Indian entertainment channel and the first in the world to customise fully by showcasing Bollywood movies and series as well as a variety of shows tailored for the African audience.

Its core audience are females and it reaches over 4.5 million households in South Africa.

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