The Sing-Off hits right note in Nigeria
US talent show format The Sing-Off is set to be adapted in Nigeria after Montage Media Group acquired rights to the property from Sony Pictures Television (SPT).
The Sing-Off is an ‘a capella’ singing contest aired on NBC in the US between 2009 and 2014. It offers a platform for vocal groups to compete and showcase their skills with a chance to win a recording contract.
Bamidele Adetunji, CEO of Montage Media Group, said: “We are pleased to be in partnership with one of the biggest names in global media and entertainment business.
“As a responsible corporate, we are determined to bring the best of the world into the Sub-Saharan African market through our various content, production and technology collaborations to ensure the growth of the media and entertainment landscape, particularly in Nigeria; the nation that hosted the first television infrastructure in Africa.
“Talents and their discovery isn’t the problem in Africa, particularly in Nigeria, but the issue is what becomes of them after they’ve been discovered. Through this relationship, we want to nurture discovered talents and provide them with a global platform to thrive in an increasingly competitive media and entertainment landscape.”
John Rossiter, exec VP of distribution and networks, CEEMA at SPT, said: “We can’t wait to bring action-packed series The Sing-Off to African audiences and we look forward to strengthening our relationship with Montage to deliver many more exciting projects in the future.”
The Sing-Off began airing in the US, where it ran for five seasons on NBC, produced by SPT, Outlaw Productions and UA Media Group. It garnered nearly 10 million viewers before being adapted in countries such as China, France, the Netherlands and South Africa. It is produced and internationally distributed by SPT.
Montage Media Group is a media consultancy and investment company with a focus on delivering quality services in the pay TV, mobile TV and content acquisition and production.