Talent Sports plays eSport across Africa

By Content Nigeria reporter
April 30, 2020


Nigeria-based sports channel Talent Sports will air eSports race-driving competition the SRO E-Sport GT Series Championship live for the next three months.

Taking place every fortnight, all six rounds of the competition will air on Talent Sports, before culminating in a grand finale.

The network reaches more than 50 million homes in 70-plus countries in Africa and Europe via Viewsat, a free-to-air DTH platform owned by ViewMedia.

From its studios in Lagos, it offers content ranging from football, motorsports and tennis to athletics and mixed martial arts.

Talent Sports CEO Tolu Badejo said: “We are proud to work with SRO Motorsports Group and ViewMedia to bring the SRO E-Sport GT Series to sports fans across Africa live. These partnerships ensure Talent Sports Max viewers in over 70 countries enjoy premium sports content for free, despite impact of the Covid-19 crisis on sports events.”

Adam Lowe, head of new business at ViewMedia, added: “We are delighted to be able to work with SRO Motorsports Group and Talent Sports to deliver the E-Sport GT Series across Africa in the coming weeks. Talent Sports have been a fantastic addition to our FTA channel line-up in Africa across the BADR 7 and Intelsat 20 platforms, and their partnership with SRO Motorsports Group only goes to further that.

“It will be a significant moment for us all, as it will be one of the only – if not the only – live sport event broadcast in the continent in the coming weeks.”

SRO Motorsports Group founder and CEO Stephane Ratel said: “In times like these, we are pleased to provide an opportunity to enjoy a different kind of racing while remaining at home. With so many of our real-world drivers competing, it certainly promises to be a very competitive championship.”

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