African pay TV giant MultiChoice Group and its flagship channel M-Net are set to launch a new telenovela channel called Novela Magic on the DStv platform.
Set to debut on November 27 at 18.00, the channel will provide African telenovelas and also honour the vast range of cultures and languages on the continent through a diversity of original home-grown stories and local creative talent.
Novela Magic will launch in phases, starting with the Southern African region for subscribers to DStv Premium, Compact Plus, Compact and Family packages. Titles in the telenovela collection include Nigerian series Unbroken (260×30’), Battleground (410×30’) and Forbidden (260×30’), and Zambian soap Zuba (180×30’), all from MultiChoice Studios.
According to MultiChoice programming executive Nkateko Mabaso, it is the growth and success of local storytelling that has compelled the business to launch an African telenovela channel.
“For over 30 years M-Net has been bringing to audiences across the African continent compelling stories that harness the imagination of our viewers while also showcasing the vast talent that is harboured on the continent,” said Mabaso.
“We want to continue this legacy of showcasing the best African stories with themes that resonate and engage our viewers, hence the launch of this new channel Novela Magic.
“West Africa and Southern Africa are synonymous with telenovela storytelling and these regions will now be able to share their wonderful crafts with other African regions on one channel and stories created in the language of the country of origin will be dubbed into English.”
Novela Magic will air on DStv channel 165.