Lagos-based consulting agency The Temple Company and Mumbai-based TV producer Zee World have struck a partnership aimed at driving growth for Indo-Nigerian creative industries and bridging the divide between the two markets.
The deal, unveiled at The Temple Company’s headquarters in Victoria Island, Lagos, means The Temple Company is now the official marketing partner/creative agency for Indian content giant Zee Entertainment Enterprises and will serve as its representative to interface with public-sector organisations looking to leverage its platforms to their advantage.
Idris Olorunnimbe, founder of The Temple Company, said the partnership aligned with the firm’s goal to foster cross-border collaboration that will ultimately help drive growth for Indo-Nigerian creative industries.
He said: “We were ready for this collaboration long ago. When we launched The Temple Company, we had our job cut out to attract strategic collaborations that would impact positively on the creative economies across territories. This new partnership with Zee Entertainment embodies these aspirations.
“We are excited at the promise this presents for sectoral growth. We look forward to the fruits that this partnership will produce. Time to get to work!”
Somnath Malakar, CEO of sub-Saharan Africa and Indian Islands at Zee Entertainment Enterprises, added: “We are certainly excited to partner with The Temple Company, which positions us to collaboratively unlock the opportunities presenting themselves in Nigeria, the biggest and fastest-growing television market in Africa.’’
Bollywood channel Zee World debuted on Nigerian television in February 2015 and has proved popular among Nigerian families. The channel commands a viewing share of up to one-fifth of the entire Nigerian pay TV landscape, according to Zee, and is now ranked as Nigeria’s most watched TV channel across all platforms.