MultiChoice Group has partnered with the third edition of the annual Joburg Film Festival, which is set to take place from November 19 to 24.
Aimed at showcasing the finest films from Africa and the world, the six-day film programme will have a line-up of local and international films that will be judged on elements such as storyline, direction, creativity, cinematography, relevance, execution and technical application.
The judges will be industry-leading experts such as renowned storyteller and South African novelist Zakes Mda, award-winning actress CCH Pounder and Femi Odugbemi, West Africa MultiChoice Talent Factory’s academy director.
Joburg Film Festival executive director Tim Mangwedi said: “We couldn’t have asked for a better partner than the MultiChoice Group, an organisation that is passionate about African storytelling, as we believe our stories are our gold.
“We see the film festival as a critical catalyst for social cohesion, showcasing a special collection of films that celebrate Africa’s beauty, people and creativity and reflecting the continent’s bold spirit and talent. We are confident that, in collaboration with the MultiChoice Group, we can build a world-class annual film festival that becomes entrenched on the international film circuit and positions Johannesburg as a prime destination for local and international filmmakers.”
Joe Heshu, MultiChoice’s executive group corporate affairs, said: “As Africa’s leading storyteller, our partnership with the Joburg Film Festival makes perfect sense. Our collaborative effort to bring African stories to the world and to provide a platform for local talent to shine will be an extremely positive boost for the film industry on the continent.”
The festival will allow industry professionals from the continent and elsewhere to participate in a series of masterclasses and panel discussions covering aspects of the filmmaking craft. It will also foster strong links between people and the growing film, TV and new digital media industries on the continent.