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Young, Famous & African award nomination

Young, Famous & African

Netflix African reality television series Young, Famous & African, created by Nigerian TV producer Peace Hyde, has been nominated in the 11th edition of the UK’s National Reality TV Awards.

The series was nominated in the Best International Show category alongside other reality shows.

Young, Famous & African focuses on building careers, looking for love and rekindling old flames of famous media personalities from South Africa, Zimbabwe, Nigeria, Uganda and Tanzania. It features local stars including Khanyi Mbau, Annie Macaulay-Idibia, Zari Hassan, Diamond Platnumz and Andile Ncube.

“Incredible moment for our Young, Famous & African family! I can’t thank you enough for the mind-blowing support! The National Reality Television Awards is pleased to announce that Young, Famous & African is nominated for this year’s prestigious 11th annual National Reality TV Awards 2022 (UK). Thank you Netflix and the entire team in front of and behind the cameras that made our dream possible,” said Hyde on Instagram.

The awards will be presented on July 28 at the Porchester Hall in London.

The National Reality Television Academy was formed in June 2003 to provide support, guidance and representation to aspiring and established producers, talent, and independent production companies within the reality television industry in Europe, North America, South America and Africa.

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Netflix lines up Young, Famous & African

Netflix reality series Young, Famous & African, created and executive produced by British-Ghanaian media entrepreneur Peace Hyde, will make its debut on March 18.

Peace Hyde

The series features a cast from Nigeria, South Africa and Tanzania, namely Annie Macaulay Idibia, Khanyi Mbau, Diamond Platnumz, Andile Ncube, Naked DJ and Swanky Jerry. Together they will work and play, flirt and feud in Johannesburg, South Africa.

Netflix said of the show: “This reality series follows a group of famed, affluent young media stars in Johannesburg as they build careers, look for love and rekindle old flames.”

“Are you ready? This has been a long journey but it’s time to turn all the way up. I’m so proud of this project. There was a truly amazing group of humans that came together to make this dream an incredible reality and it’s finally ready. Young Famous & African loading. The African all-stars arrive March 18, 2022 on Netflix globally! The first ever unscripted African original, you can’t miss this,” Hyde said on Instagram.

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Netflix rolls out free plan in Kenya

Global streaming platform Netflix has launched a free plan in Kenya to enable audiences to view its content ad-free on their Android mobile phones.

The move comes as the US company looks to boost subscriptions in Africa, a market of 1.2 billion people that is rapidly embracing video-on-demand services.

Netflix has also been commissioning more African content, such as its first African original series Queen Sono and other shows such as movie Blood Sisters and reality show Young, Famous & African.

As well as these African originals and many acquired Nollywood titles, Kenyans will also be able to enjoy movies such as Blood & Water, Bridgerton, Army of the Dead and other popular films and series.

Netflix’s move comes as subscription video-on-demand (SVoD) is predicted to explode in Africa, with the number of people paying for SVoD subscriptions across the continent set to reach 15.06 million by 2026, according to new research from UK-based Digital TV Research.

Netflix’s subscribers are expected to double to 5.84 million by 2026 and it will still be the continent’s most popular SVoD service. However, its share of the African SVoD market is predicted to fall to 39% by that year as rival services gain popularity.

“If you’ve never watched Netflix before – and many people in Kenya haven’t — this is a great way to experience our service. And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalogue on your TV or laptop as well,” said the company in a statement.

“The free plan will start rolling out in Kenya over the next few weeks. We hope it’s a great match and that many of the people who try our free plan love Netflix so much that, over time, they upgrade to a full, paid subscription.”

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