UK firm Africa MediaWorks has launched an entertainment channel aimed at the African diaspora on Sky’s pay TV platform in the UK.
Yanga! is run by Africa MediaWorks CEO Lindsey Oliver, the former director of networks at CNBC Europe and founding director of Al Jazeera International. Its programming director is Simon London.
It offers a mix of original commissions and acquired content across a range of genres, from lifestyle, comedy, music and drama to kids, current affairs and news. The network is the first commercial venture from Africa MediaWorks.
Originals on the slate include late-night show Turn Up, stand-up comedy programme Number 6, magazine talkshow Noni and current affairs-based Journalists’ Hangout UK. Children’s segment Fizzi also features, while acquired programmes include Before 30, Crazy, Lovely, Cool and Wives on Strike.
“Yanga! will nurture new talent both in front and behind the camera, which is an important part of the ambition of Africa MediaWorks to strengthen and scale the volume and quality of African content,” said Africa MediaWorks MD Lindsey Oliver.
Content Nigeria reported on the launch plans in October last year, when Yanga! presenter Mansour Bellow was at trade fair Mipcom in France shooting for the channel. Yanga!, which is Nigerian slang for being confident, will aim to give UK viewers with Nigerian heritage a “closer understanding of their culture,” Bellow added.
The channel will broadcast 15 hours a day from 09.00 to 00.00. It has been in testing stage for the past six months but officially launches on Sky today. Content will also be available on the Yanga! UK YouTube channel and website.