African sports broadcaster SuperSport and WWE have extended their partnership to include a dedicated WWE channel on DStv offering a live weekly broadcast in more than 50 countries in sub-Saharan Africa.
The new 24/7 channel will launch on January 1, 2020 and will feature shows including Raw, SmackDown, NXT and premium WWE programming such as 205 Live, Ride Along, WWE Chronicle and Table for 3.
Gideon Khobane, chief executive of SuperSport, said: “The fans of the WWE universe asked for it and we are delighted to deliver. WWE programming has proven to be compelling content with riveting storylines and insane action, which our viewers absolutely love. This is a big step and a great start to the new year.”
Stefan Kastenmüller, WWE’s senior VP and group general manager, EMEA, added: “SuperSport is a valued partner who shares our approach to engaging and entertaining our fans. We are thrilled to expand our partnership with a new 24/7 WWE channel which will super-serve our passionate fans in the region.”
Pay TV operator MultiChoice has rolled out a pop-up channel offering WWE content on its DStv platform.
Available now, the channel will give subscribers to DStv’s Compact, Premium and Compact Plus packages access to US wrestling giant WWE shows like SmackDown Live, Raw, WrestleMania and SummerSlam until the end of the year. DStv Access and Family subscribers have access until August 21.
With the WWE brand facing new competition from All Elite Wrestling in the US, it is on the lookout for markets in Africa to not only grow revenue but also acquire fans and a new audience for its content.
Gideon Khobane, CEO of SuperSport, which is behind the pop-up, said: “WWE has proved to be an excellent acquisition for viewers all across the continent. The new pop-up channel is a natural evolution that shows the growth and excitement around the SuperSport broadcasts of WWE.”
SuperSport acquired the WWE licensing rights from e.tv in 2017.