Music-oriented US network Revolt TV, founded by rapper-turned-entrepreneur Sean ‘Diddy’ Combs, has launched a series focusing on hip-hop culture in Africa.
The news comes after the LA-based channel’s recent partnership with online channel What’s Good Networks and its sister production company What’s Good Studios in Nairobi, Kenya.
What’s Good Africa, a 10×30’ unscripted series slated to debut on Revolt on August 12 at 21.30 EST, will explore all aspects of hip-hop culture in Africa, from emerging artists to fashion, sports, entrepreneurship, events and parties.
The series will be hosted by two popular media personalities from East Africa: Remmy Majala, an entertainment and news journalist, and Nick Ndeda, a Kenyan TV and radio presenter (Kiss FM) and award-winning theatre actor, playwright, director and producer.
Jonathyn Pankratz, VP of programming at Revolt, said: “Hip-hop is a global culture that truly transcends borders. We’re very excited to partner with What’s Good Networks and What’s Good Studios to spotlight the vibrant hip-hop scene in Africa, which is full of the young, innovative artists, influencers and entrepreneurs Revolt has been championing since our launch.”
James Brown, exec VP of content distribution at parent company Revolt Media & TV, added: “The global appeal of hip-hop is undeniable. Revolt has been focused on building our international partners. This furthers that direction.”
Tilo Ponder, CEO and co-founder of What’s Good Networks and What’s Good Studios, said: “As day-one fans of Revolt TV, we’re delighted to be partnering with them to launch What’s Good Africa, celebrating Africa’s powerhouse creative talent and sharing their stories with the world. This proves yet again that hip-hop is truly a global phenomenon by connecting diverse cultures and young audiences everywhere.”
In Africa, the programme will air on NTV in Kenya, Azam TV in Tanzania and DStv in Uganda. While the first season is billed as the Kenya Edition, What’s Good Studios is planning to focus on other African countries in future seasons.