MultiChoice Group has partnered with the United Nations (UN) as an official supporter of its Covid-19 awareness campaign, named Pause.
The Pause campaign, which is aimed at highlighting the dangers of sharing false information related to Covid -19, launched globally on June 30 with information broadcast across Africa through the DStv and GOtv on-air and digital platforms, SuperSport and M-Net properties and Showmax.
Furthermore, the campaign asks people around the world to pause, think and take care before sharing information that could be inaccurate or a result of misinformation and may have harmful effects.
Robert Skinner, senior advisor for global communications at the UN, said: “We are in a moment of global reckoning as Covid-19 and its social and economic consequences challenge the world in unprecedented ways. Misinformation, hate speech and fake news are fueling and distorting all of these challenges and eroding the truth. We are very excited to have MultiChoice onboard as a supporter giving the launch of our campaign reach across Africa. They are uniquely positioned to deliver this important message to their diverse audiences across the continent.”
MultiChoice executive chairman Imtiaz Patel added: “Reliable information is vital to the fight against Covid -19. The dissemination of credible information has become critical to fighting this epidemic, which continues to impact millions across the globe and our continent. We are, therefore, honoured to be able to utilise the continental reach of our broadcast and digital platforms across Africa to empower people with vital information.”
MultiChoice has supported a number of initiatives in the fight against the spread of the pandemic, which continues to wreak havoc across the globe and is being felt acutely across Africa. It also continues to seek opportunities to use its platforms to combat the spread of Covid-19 while supporting initiatives and airing educational and news-related content aligned with the organisation’s commitment to making an impact in the communities where it operates.