Nigerian animation studio EVCL is set to launch an online platform for its original children’s programming, headlined by its African culture show Bino & Fino.
Ammarra will be an independent streaming service featuring dubbed versions of Bino & Fino, as well as new episodes of the show and pilot episodes of other projects in development at EVCL.
It will initially be set up as a transactional VoD service on October 18 and change to a subscription VoD model later, Adamu Waziri, director of EVCL and creator of Bino & Fino, told C21.
Bino & Fino follows the adventures of a brother and sister from Nigeria as each day brings something new for them to learn, be it an African dish, an animal, a country, a word in an African language, a musical instrument, African geography or a folk tale.
Though the platform will mainly focus on animated and live-action content, there will also be additional supporting educational resources available.
“It is obvious there is a need for African children’s content. We needed a home for the type of content that wouldn’t typically find a home on the larger global children’s networks but we know there is demand for,” said Waziri.
“We also feel there could be a different way of delivering children’s content to children, parents and educators. Some of the larger networks will start commissioning or licensing such content eventually, but until then, the audience that needs it can’t and shouldn’t be kept waiting. It is definitely a massive risk for many obvious reasons but we’re determined to enjoy the journey.”