MultiChoice-owned DStv has removed live shopping channel TV Mall after two years on the pay TV platform.
The channel, which was added in mid-2018, will shut down tomorrow. The move comes following subscriber complaints about the low production values of the selling segments.
Aletta Alberts, executive head of content strategy at the MultiChoice Group said: “It has been wonderful to work with the TV Mall team. Being the first African live shopping mall, they have been a true milestone in Africa’s broadcast industry.
“MultiChoice remains committed to providing the best local and international content for its customers. We are proud and appreciative of our association with TV Mall and will continue to provide the most compelling and entertaining content for our customers.”
TV Mall CEO Nicky Fintz said: “During this time, we need to understand the dynamics of the market we aim to please, and we’re cognisant of the state of the economy during this pandemic. It has been a pleasure to have had the opportunity of being on the DStv platform, which enabled us to have a bigger footprint in South African homes.”
The MultiChoice Group added that it constantly reviews its content and channel offering to ensure it gives its customers local content that resonates with them.