Malaysian SVoD service iflix has appointed a global head of partnerships as it begins to build up its position following investment from pan-African entertainment company Kwesé.
Luis Duran is a telecoms expert and former exec at Portuguese multinational TIMWE Group. He is sxpected to draw on his global leadership and business development experience in the telecoms, technology and fast-moving consumer goods sectors to expand iflix’s reach.
He was previously head of telco TIMWE’s EMEA business and also served as an advisor to telcos in the Middle East and Africa at advisory and investment firm Delta Partners.
Econet Media-backed Kwesé, which already had a distribution deal with iflix in Africa, acquired a “significant stake” in iflix’s African operation, with the SVoD firm becoming the “core” mobile offering for the pay TV operator, providing local African series and international programming to viewers.
Additionally, iflix has boosted its Asian content output through the launch of documentary series Coconuts TV in association with Coconuts Media.