The National Film & Video Foundation (NFVF) of South Africa and social networking service TikTok have selected the 20 creators who will receive a total of ZAR860,000 (US$60,000) under their Rising Voices initiative.
This follows the first edition of the six-week Rising Voices incubator programme, which aimed to help creators upgrade their skills for content creation.
The financial support will be accompanied by mentorship including content advice, conceptualising support and 10 pieces of content curation for their individual TikTok pages.
Makhosazana Khanyile, CEO of NFVF, said: “The NFVF is proud to have been chosen to partner TikTok on this groundbreaking initiative. The opportunity to mold young content creators into future entrepreneurs who will learn to take advantage of all forms of media and monetise their ideas is one we were happy to support. Congratulations to all the young people that were chosen to take part and we look forward to future collaborations.
“They came! They saw! They created, and continue to create amazing voices. We are proud to have supported TikTok and want to say ‘heita hola’ to the amazing Rising Voices Class of 2021! Now is the time to show the world what you are made of. Congratulations to the 20 Rising Voices grant recipients, who will receive a cash grant of about ZAR860,000 in total.”
As part of the Rising Voices initiative, the selected creators will be tasked with creating a series of paid content and will be given a one-on-one mentoring session to analyse their content plan.
Global streaming platform Netflix, video-sharing social networking service TikTok and South Africa’s National Film & Video Foundation (NFVF) have teamed up to launch a project aimed at helping content creators and filmmakers.
Rising Voices is open to all black South African creators on TikTok, offering training and grants and providing the community with opportunities to make a career out of content creation.
Around 100 creatives will be trained to use the platform to create high-quality content. They will also undergo digital skills training in an intensive boot camp and learn personal branding, how to monetise their account and the importance of catering to a diverse audience.
TikTok content operations manager Boniswa Sidwaba told South Africa’s Independent Online: “South Africa is a market brimming with creative talent from black creators and we are committed to providing the best local support to help amplify the voices of this community. Through this initiative, we will empower these creators to thrive on TikTok and beyond, as we aim to provide them with career-building resources and programmes.”
NFVF CEO Makhosazana Khanyile said: “We are excited to witness the launch of TikTok’s Rising Voices initiative in South Africa. Projects like this one provide black content creators with vast opportunities to further develop their digital skills while learning from some of the industry’s leading content experts.
“We look forward to seeing the incredible content and content creators that will emerge from this programme, and we are confident it will add tremendous value to the film and video industry in South Africa.”