Nigeria’s minister of information and culture has called on the country’s corporate sector to support reality show The Labour Room during a visit to see its contestants.
At the mansion where the participant stay, Alhaji Lai Mohammed appealed to companies and brands in Nigeria to back the show.
“We need this initiative a lot. It is not just to entertain but to build values and morals. This is what we need mostly now in Nigeria,” he said.
“It’s a mind-blowing experience for me to realise that 37 young Nigerians have been in this labour room for the past 60 days and all they have been doing is bonding, preaching unity and dreaming of a new Nigeria.”
The Labour Room airs on public broadcaster NTA and other local and international TV channels, with more than 200 million viewers around the world.
The series, described as a ‘national development reality TV show, is the first of its kind, according to its producers. As the name suggests, it is about birthing and activating innovative ideas and realising potential in Nigeria.
With 37 contestants from various ethnic and religious background across the country, the show is claimed to be thought-provoking as well as entertaining. Each contestant will spend 60 days analysing and discussing the numerous issues that Nigeria faces and thinking up solutions.
Heads of states, thought leaders and industry experts across the board will visit the mansion where the contestants live to discuss the path ahead for Nigeria.
Each contestant will be retained or dismissed based on the solutions they come up with to daily challenges and the votes they accrue from the audience. At the end of the competition, four finalists will be selected to share the prize money – N200m (US$550,000) – which they will use to begin and expand companies to help develop the country.
The reality show is an initiative from The Nigerian Rebirth Foundation, which has as patrons Her Excellency Aisha Buhari, wife of the President of Nigeria; Alhaji Ibrahim Coomassie, Nigeria’s former and longest-serving inspector general of police, also chairman of its governing board; and the Ooni of Ife as its Royal Father.