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Showmax rolls out with BB spin-offs

MultiChoice Group’s video-on-demand service, Showmax, has launched in Nigeria with two new Big Brother Naija spin-off shows.

Niclas Ekdahl

The shows, hosted by comedians Basketmouth and Bovi, have been produced exclusively for Showmax.

They are Big Brother Naija Extra View, a 25-minute compilation of unseen footage, and Big Brother Naija Hot Room, a 25-minute satirical commentary on the week’s main drama and action.

The company said: “Showmax Nigeria offers a dedicated slate of Nigerian television shows and movies, international hit series, Hollywood blockbusters and a Big Brother Naija partnership with live streaming and exclusive new BBNaija shows.”

Niclas Ekdahl, CEO of MultiChoice’s Connected Video division, said: “We’re aiming for the sweet spot that other services may have missed. Taking a generic service and taking on a few Nollywood movies won’t cut it, so we’re coming in with a strong mix of up-to-date Nigerian shows, international hits and favourites from across Africa, and now, as something completely new: on-demand and live Big Brother Naija content.”

Other shows to be added on the Showmax service will include Tinsel, The Johnsons, My Flatmates other Nollywood movies, Bollywood shows, telenovelas and shows from Kenya and South Africa.

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