NEWS BRIEF: Dubai-based producer and distributor SynProNize has acquired romantic dramas A Place in Your Heart, Heart & Soul, Legally Blind and The Way to Your Heart from Filipino broadcaster GMA Network for distribution into Africa.
Nitin Michael, who co-founded SynProNize with Hasnaa Descuns in July 2020, said the demand for Filipino dramas is “swiftly on the rise.” Roxanne J Barcelona, VP of worldwide at GMA Network, added that all four programmes are already performing “extremely well” in other parts of the world.
Broadcasters in Africa including StarTimes and South Africa’s e.tv have picked up dramas from Dubai-based producer and distributor SynProNize.
Free-to-air channel e.tv licensed romantic drama series Piya Naam Ka Diya (All for Love), while Swaragini (A Tale of Two Sisters) and Gathbandhan (The Odd Couple) went to African pay TV platform StarTimes, and Onua TV in Ghana acquired Cello.
Cello is originally an Arabic production that aired on Middle Eastern network MBC. It follows a cellist and her pianist husband who encounter an unscrupulous businessman and find themselves torn between integrity and their desire for money.
Piya Naam Ka Diya follows a simple girl who falls in love with the wrong man and was originally broadcast in July 2019 on Pakistani network Geo Entertainment.
Swaragini is about two half-sisters brought up witnessing the fierce rivalry of their family, while Gathbandhan follows a gangster and a police officer whose lives intertwine. Both shows were originally in Hindi and aired on Indian TV channel Colors.
Hasnaa Descuns, co-founder of SynProNize, said: “SynProNize is expanding further into Africa and these partnerships are indicative of the great relationships that help us build our company reach.”
Joel Hammond, group head of programmes for Onua TV parent company Media General in Ghana, said: “SynProNize is a trusted partner in the region and we look forward to a long and fruitful association. Our audiences are sure to enjoy this superbly produced drama series.”