Nigerian pay TV platform GOtv has launched GOtv Lite, a low-cost subscription package within its digital terrestrial TV (DTT) service, reports Gabriella Opara.
Understanding that subscribers’ needs are not all the same and their economy differs, GOtv parent company MultiChoice Africa is hoping to ensure that the DTT service is accessible to all families.
GOtv Lite achieves this by offering a pared-down version of the GOtv package. Offering 23 channels at affordable rates – N400 monthly, N1,050 quarterly and N3,100 annually – GOtv subscribers can now enjoy more for less, said the company.
Included in the GOtv Lite package are TVC Entertainment, SuperSport Blitz, Galaxy TV, JimJam and eTV Africa, as well as local stations.
The pay TV platform is also running a new package known as GOtv Max for N3,800 per month. This currently offers 60 channels, including Sony Max, Fox, CBS and SuperSport Select 4. Catering to its football-loving viewers, GOtv Max offers access to all live La Liga matches.
Furthermore, GOtv Wawu was launched on October 24, giving subscribers customised offerings and complementary access to selected channels as well as rewards points.
The climax of GOtv’s recent marketing moves was on October 26, when it brought the European Premier League trophy to Lagos. On October 29, Nigerians were able to see, touch and take selfies with the trophy, courtesy of GOtv.