Pay TV platform DSTV has launched an advertising campaign featuring its new brand ambassador, international football star Alex Iwobi.
In July, DSTV owner MultiChoice Nigeria announced the Super Eagles and Arsenal FC forward as its brand ambassador for the DSTV Compact bouquet.
The pay TV company has now launched an ad campaign featuring Iwobi, which includes TV, digital, radio and press adverts and was launched to coincide with the start of 2018/19 Premier League season.
With this new ad, Iwobi showcases his passion for football and uses it to tell a story about the importance of choices.
According to Martin Mabutho, general manager of sales and marketing at MultiChoice Nigeria: “It’s always about choices. As people, we make choices every single day, and the choices we make play a huge role in shaping who we become in future.
“Alex Iwobi is who he is today because of some of the brilliant choices he made in the past; taking up his uncle’s mantle by juggling a football, to signing with top football club Arsenal FC.
“The power of fun and affordability defines Compact and with over 120 channels, our customers are spoilt for choice with front-row live football action from the Premier League, Serie A, La Liga and perfectly picked local drama series, action movies and other lifestyle channels.”
Premier League matches are available on the Compact package for N6,800 (US$19) monthly. New subscribers can get the HD Decoder, dish and one month DSTV Compact subscription for N11,900.