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Summit explores future of VoD

Members of the Understanding Digital Content Monetisation panel

Nigerian film makers and TV producers are constantly battling with the high rate of piracy and dubbing of online materials by viewers, Nigeria International Television (NITV) Summit delegates heard this week.

In the closing session at the NITV Summit on Wednesday, before the vote of thanks by conference founder Ijeoma Onah and cocktails, panellists tackled the topic Understanding Digital Content Monetisation & the Future of VoD in Nigeria.

Media professionals discussed the challenges they encounter with their online content as well as the various formats available to them as regards VoD.

This session was moderated by Izu Osuigwe, CEO of Forest TV, while the panellists included Chioma Ude, chairman of Envivo; Denis Pagnac, founder and CEO of Summview; movie actor Emeka Ossai; and movie producer Madu Chikwendu.

One of the issues addressed by the panel was the challenges producers face when putting their content online. Some of these include the inability to have your own channel as a producer, which can ultimately lead to failure.

Another threat to producers, according to the panel, is not creating unique content and failing to partner with telecom operators, since producers often fail if they try to monetise content online on their own.

One of the proven ways that producers can get revenue from online content is by partnering with corporations to advertise their products within that content.

The panel agreed that by targeting advertisers’ needs, producers will be able to generate revenue. “Who you are and who you know matters a lot,” said Ude, who is also the founder of the Africa International Film Festival.

Marketing is also key if you want your content to be known by the masses. Not only will you garner publicity and viewers but it will also promote you as a producer.

Delegates also heard how Envivo offers content providers the opportunity to showcase their videos, which are subsequently translated into different video formats.

The panel concluded that if producers are sensitive enough to know the direction the television industry and the world is headed, they will surely not be left behind.

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