Pay TV company StarTimes has launched a channel offering content from India’s Bollywood industry.
The addition of StarLife to StarTimes’ line-up was announced at a press conference, where the company’s brand and marketing director, Qasim Elegbede, said: “StarLife will showcase only the best family dramas, blockbuster movies, series, celebrity dance shows and more on Channel 500/550.”
StarTimes content marketing manager Bose Adewara added: “All programmes on StarLife are relatable to practical life in Nigeria and are in the English language, which makes it easy for the Nigerian audience to follow.”