International news organisation the BBC World Service has partnered with MTN Nigeria to deliver BBC News Minute bulletins free of charge to subscribers to the myMTN App in English, Hausa, Igbo, Pidgin and Yoruba.
The BBC News Minute is the BBC’s 60-second news round-up that keeps audiences up to date with what is trending and shared on social media, as well as the latest local and global news. It also showcases the latest news in sport, tech, entertainment and science.
Oluwatoyosi Ogunseye, head of West African languages at the BBC World Service said: “This partnership with MTN is at the core of the BBC’s commitment to reaching audiences wherever they may be. It is one of the ways in which the BBC is demonstrating its commitment to Nigeria and we are thrilled about this new engagement with young audiences in this country.”
Srinivas Rao, chief digital officer at MTN Nigeria, said: “We are proud of this partnership. It is one of the ways we offer young Nigerians more channels to consume relevant information. In an era where fake news spread easily, especially through social media, credible platforms like this make a lot of difference.”
Kolawole Oyeyemi, MTN Nigeria’s general manager, customer experience, said: “It is also a demonstration of our passion to deliver the best customer experience possible to our customers who use myMTNApp, so they have relevant and authentic news they can use on the go, completely free of charge.”
Mary Lusiba, head of African business development at the BBC World Service, added: “This exciting deal will raise brand and awareness of BBC World Service for young consumers. It will build on the well-established reputation of the BBC for quality news and information and reach out to a new generation of Nigerians. The launch is timely as content will also update audiences on the Covid-19 pandemic in Africa.”