Greek gaming company Vermantia has teamed up with the UK’s Arena Racing Company (ARC) to launch a live greyhound racing channel in Africa.
The two companies have partnered with Nigerian betting site Yangabet to broadcast the channel in Nigeria, with the network focused on a daily schedule of greyhound racing. This content comes from accredited UK and Australian greyhound tracks, enabling betting on at least 120 live races per day.
Vermantia and ARC said the service would be the first live greyhound racing channel in Nigeria. The move comes several months after an exclusive deal was agreed between Vermantia and ARC to distribute the latter’s racing content worldwide.
Antony Hopkins, ARC’s director of international markets, said: “Our premium greyhound content is already adopted by major UK and international operators, and adding Africa to our reach is a further testament of its value and global appeal.”
The channel will be powered by Vermantia’s Connect platform, comprising live video and racing data from more than 4,500 greyhound racing fixtures in the UK and Australia.
The channel will be delivered to betting shops using Vermantia’s high-efficiency video coding (HEVC) technology, allowing maximum broadcast quality at minimum satellite bandwidth, according to the company.
Vermantia said it will provide a fully populated odds service, seamless integration with any bet acceptance system and automated scheduling capabilities in the production.
“We are delighted that through our recent cooperation with ARC, we will be launching the first live greyhound racing in Africa,” added Spyros Stavropoulos, Vermantia’s key accounts director.
“Our offering is uniquely positioned to meet the market’s demand for a new live product for all types of players, by enabling betting on a comprehensive schedule of races throughout the day that are both frequent and fast, easy to bet on and exciting to watch.”
Yangabet started operations in May 2017 and offers an online portfolio of products including sports betting, lottery, online casino and more than 50 virtual games. The launch date of the greyhound racing channel is yet to be released.