Tag Archives: Spoof Animation

Elegba unveils Area Daddy

Spoof Animation’s Ayodele Elegba reveals how his new animated series Area Daddy delves into the generation gap in the African family.

Ayodele Elegba

Ayodele Elegba, president of the Association of Comic Makers of Nigeria and MD of Lagos-based Spoof Animation, is launching a new animated series called Area Daddy (10×6’).

The cartoon is produced by Spoof, France’s Lagardère Studios and its Senegal subsidiary Keewu Productions, and is based on a show that won Elegba the first edition of Digital Lab Africa’s transmedia category in 2016.

What inspired you to create Area Daddy?
At Spoof Animation, we are driven by our core values, namely passion, love, excellence, accountability, speed and consistency in delivering quality content. By creating Area Daddy, we are bringing the challenges of the generation gap in the African family setting to the screen using the medium of animation.

What message is the show passing across to its audience?
Area Daddy is the story of a typical African family who have to deal with the modern day technological advancements and moral values. It is the story of a strict retired soldier, General Koko, who is still stuck in the glories of his generation’s past, and manages the day-to-day challenges of running his family in the modern age of social norms and tech advances.

Area Daddy

His wife, Loretta, who doubles as a mother, also tries as much as possible to bridge the gap between the perspective of her children – Vivian, Boniface and Jojo – and her husband’s ancient one.

The series received international funding for its pilot episode but we are currently working on a 10-episode family TV series.

What other shows are you working on?
Our other upcoming animated content includes Hero Corp, which is an animated television series franchise that features a team of fictional superheroes. This is an action-packed TV series featuring Spoof’s comic characters like Vantage, Boxsa and Strikeguard and Jinx, bringing together their hero recruitment effort to defeat the unprecedented threat to earth. We have other episodes lined up which will be produced but we are sourcing for sponsorships.

We emerged winner for the 2016 Digital Lab Africa Competition. Spoof has also been nominated in several animation film festivals and has worked with such brands as Coca-Cola, Heineken and Learn Africa. Our animated 2D short for the Strikeguard comic book adaptation was also globally received in 2017 at the Lagos Comic Convention, among other 2D shorts created.

Ayodele Elegba is the president of the Association of Comic Makers of Nigeria, a body that seeks to promote the interest of Nigerian comic creators all over the globe. He is also founder and MD of Spoof Animation, a leading animation and content producer in Nigeria, which he founded in 2015.

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Animators speak out at NITV

Somto Ajuluchukwu, Ayodele Elegba and Kola Olarewaju at the animation roundtable

Animation is an often-neglected part of Nigeria’s media industry but this is beginning to change, delegates at Nigeria International Television (NITV) Summit heard.

In a roundtable discussion at the Wednesday event, studio heads and animators discussed the uniqueness of the animation industry as well as the challenges.

Mbuotidem Johnson

Speakers included Mbuotidem Johnson, CEO of Basement Animation; Ayodele Elegba, CEO of Spoof Animation; Kola Olarewaju, CEO at Komotion Studios; and Niyi Akinmolayan, CEO of Anthill Studios. The session was moderated by Somto Ajuluchukwu, MD of C3 African Network.

Highlighting the challenges facing the industry, panelists agreed that one of the major issues is electrical power, saying that the use of high-powered computers and other technology necessitates constant light, which is costly in Nigeria.

According to Akinmolayan, talent is also difficult to come by because there are no training schools in Nigeria, so it falls on the animation studios to train animators, which is a long and costly process.

“Finding the right person to do your job is not easy because there are no qualified people and no training schools. Therefore, that responsibility lies on us, so we train and do the job simultaneously because that is the best tactic,” he said.

Agreeing with this, Johnson, who is also the founder of trade body Animation Nigeria, said: “I came from a background of 3D animation but as I considered my options, I switched to 2D. With 2D I can finish a project and train faster. Within a month a trained person can execute 2D renderings well enough, but 3D takes about five to six months of training and you’ve hardly begun.

“Finding investors is also one of the hardest thing to do. So to stay in this industry you have to do things in unusual ways.”

For Akinmolayan, director of The Wedding Party, the right approach to sustaining an animation studio is to get other jobs to keep the cash flowing.

“Do something on the side. I make money as a film director. If you call me to do wedding videos, I will do it. Anything to keep the money flowing in, because animation is a long-term investment and I’m not giving up.”

Olarewaju highlighted the issue of religion and animation. “When we did [short film] Sango, many people said it was fetish. They liked it but would badmouth it because of their religion. They do not see it as a work of art but as something fetish, which is mostly how Nigerians react to something out of the norm,” he said.

“The audience demand in the international market and here in Nigeria varies. Animation in the international market is often created for younger audiences, for under-nines, or nine- to 13-year-olds. However, here it appeals more to adults, so to break the market in Nigeria we are often forced to create content for adults, which is kind of restricting,” said Johnson.

Elegba, also founder of Lagos Comic Con (LCC), advised on the right strategy for getting investors. “If you are only thinking of how good your content is, you will run down,” he said. “You have to think of the business side – think distribution, coproduction, and more.”

LCC, of which Content Nigeria is a media partner, takes place at the Landmark Centre, VI, Lagos on September 15.

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Discop targets African animation

Market organiser Discop has partnered with a network of animators to set up an initiative designed to support and grow the African animation industry.

Ayodele Elegba

Discomics has been formed by Discop with The African Animation Network, which links various animation professionals and national associations across Africa.

Discomics will debut as an event alongside Discop’s forthcoming markets in Abidjan, Zanzibar, Johannesburg and featuring workshops, panel discussions and masterclasses, said Gert Botes, conference and events director at Discop Markets. Discop is also planning a TV conference and market in Lagos in 2019 as well.

Discop and The African Animation Network have already set up strategic partnerships between Discomics and Lagos Comic Con (LCC), Nairobi Comic Con (NAICCON) and Icon Comics & Games Convention (CGC) to raise awareness around the initiative.

The agreement will see Nigerian animator Ayodele Elegba, founder of LCC and CEO of Lagos-based Spoof Animation, join Discomics as head of comics; Thomas Imboywa, founder of NAICCON, join as head of gaming and eSports; and Les Allen, director of Icon CGC, join as head of business development.

Nick Wilson, head of projects at The African Animation Network, said: “At a top level, Discomics serves as an open network platform, accelerator and bridge.

“But, at its core, Discomics is focused on localisation, engaging with local entrepreneurs, building those entrepreneurs and their industries and creating pan-African platforms for local talent to be empowered and become self-sustaining.”

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