Pay TV operator StarTimes has acquired the broadcasting rights to matches in Spain’s La Liga football division, which will be aired on its platform in Nigeria from next season.
StarTimes’ entry into La Liga aims to redefine the pay TV sector, attract more Nigerians to the league and end the exclusivity clause in live sports content broadcasting rights in Nigeria following the government’s prohibition of exclusivity rights in broadcasting sporting events in the country.
Lai Mohammed, minister of information and culture, had directed the National Broadcasting Commission to implement a new regulation mandating broadcasters and exclusive licensees to share such rights with other broadcasters.
“This regulation prevents the misuse of monopoly or market power or anti-competitive and unfair practices by a foreign or local broadcaster to suppress other local broadcasters in the television and radio markets,” he said.
Football lovers will be able to watch live Spanish top-tier league matches on the StarTimes platform.