Nigerian broadcaster and production company Hi-Impact TV, a subsidiary of Solution Media & Infotech, will be heading to the MipTV global content market next month.
MipTV takes place annually in Cannes, France and its next edition runs from 30 March to 2 April.
The event is an opportunity for participants to launch and discover new content, forge business partnerships, negotiate financing and distribution agreements, find coproduction opportunities and explore the latest trends.
There will also be pitches highlighting projects looking for international financing and copro partners as well as curated international coproduction and distribution networking sessions to discuss challenges and opportunities in the financing of TV shows.
Ibafo-based Hi-Impact TV, which produces and webcasts programming and operates TV and radio stations in Nigeria, will be among the companies at the event.
Victoria Odimba, head of Hi-Impact TV, said the company’s executives will be at the event to buy content as well as review the market for future sales. Hi-Impact is looking for kids’, factual, drama, music and sports programming.
Odimba added that she was looking forward to networking and collaborating with other attendees. “We certainly envision forging good partnerships as we have done over the years and hope that soon we will have coproductions and content exchange with several international organisations like us,” she said.
“Hi-Impact TV is working on several new projects, including expansion of our station to the UK and indigenous/in-house content creation productions and we believe MipTV is a great platform to gain insights as well as build business opportunities.
“The Nigerian content market has improved tremendously. However, more attention needs to be given to the plot and production quality of the content. This is one of the reasons Hi-Impact TV was established to operate as Nigeria’s first full HD station in order to raise the bar for content providers in Nigeria and the world at large.”
Hi-Impact TV is one of eight Nigerian companies so far signed up to attend MipTV. The others are Bafot Studios, Asake Productions, House Gabriel Studios, Supernet, Femo Vision, Black Studios and Geenamoore & Associates.