Music channel Trace has begun a tour of seven Nigerian cities to discover new musical talent.
Trace In the City will visit universities in Zaria, Abuja, Calabar, Port Harcourt, Benin, Lagos and Ibadan. Operating in partnership with the Nigerian Television Authority (NTA), it will also give aspiring artists a chance to have their music videos or skits showcased on television.
Sam Onyemelukwe, MD of Trace West Africa, said: “We decided to embark on this campus tour because the country’s entertainment scene is dominated and consumed by young people and they are eager for opportunities to have their creativity recognised.
“To respond to their aspirations, we partnered with the NTA so they can drop their videos and submit content to air on TV.”
Trace, which was recently bought by investment firm TPG Growth, will select the best music videos to be aired on NTA. This will give the young artists a chance to perform alongside Nigerian music stars during music concerts organised by Trace.
These musicians will include, Ice Prince, Mayorkun, Reekado Banks, Harrysong, Falz and DJ Neptune.
Those interested in participating in the tour can apply at Trace booths set up in various universities.
Trace is one of the leading music channels in Africa. Launched in 2003, it has since become a global multiplatform entertainment company that connects with audiences across 21 pay TV platforms in over 160 countries to 200 million viewers. It also has a talent discovery platform, JTV, to which more than 7,000 artists are signed.
The company recently signed a deal with Paris-based channel distributor Thema to merge their two gospel-themed TV channels into one network called Trace Gospel.