Tag Archives: Safaricom

OTT mobile subs to grow 50% by 2026


African OTT video consumption will be driven by the increasing number of mobile internet subscribers and is expected to grow by another 50% by 2026 to reach around 709 million, according to research.

International data company Dataxis found increasing numbers of OTT subscribers now choose mobile operators’ apps, and with the growth in the streaming market, mobile operators are, in turn, offering their own mobile platforms to capture the growing demand.

“Since mobile internet subscriptions are more accessible and affordable than fixed internet, OTT platforms have had to adapt their model to make their content easily consumable on mobile and a lot of multinational telecommunication companies such as Globacom, Airtel, MTN, and Orange have decided to become full players in the video streaming market in sub-Saharan Africa,” said the report’s writer and analyst, Léa Zouein.

Léa Zouein

“In 2021, mobile operators’ streaming platforms accounted for 26% of OTT and SVoD subscribers in sub-Saharan Africa. Despite the challenges that could still prevent streaming platforms from becoming widely used, mobile operators that have been partners of streaming platforms for many years, are now becoming players in their own right by offering all-in-one services including voice and data phone packages, TV access and streaming content.”

In Africa, telecoms companies including Orange Group and MTN have launched various mobile applications so subscribers could watch various content offerings.

In May 2021, Kenyan mobile operator Safaricom launched its own mobile streaming service, Baze, with local and regional short videos.

In the same year, Nigerian multinational telco Globacom introduced its Glo TV mobile app offering TV channels and streaming content.

Airtel, Globacom, MTN, Orange, Safaricom and Vodacom are all examples of telecoms companies deciding to become full players in the video streaming market in sub-Saharan Africa.

In the coming years, Dataxis predicted, OTT video consumption will be driven by the number of mobile internet subscribers, which grew by about 8% between 2020 and 2021 and is expected to grow by another 50% by 2026 to reach around 709 million.

“For several years and in various African countries, MTN has been a partner for multiple streaming platforms such as Wi-Flix, Showmax and StarNews and, more recently, for the Kiwi platform launched in early 2022 by the group Cote Ouest Audiovisuel,” continued Zouein.

“Vodafone and Safaricom both work with Wi-Flix. Vodafone also works with StarNews alongside Moov and Orange, and Vodacom is partnered with Netflix, Showmax and Amazon Prime Video. Mobile operators therefore continue to aggregate streaming platforms while launching their own services.”

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Safaricom unveils Baze sports doc

Kenyan telecommunications service provider Safaricom is set to debut sports documentary Road to Gold on its mobile-first VoD service Baze.

Peter Ndegwa

The documentary highlights Safaricom’s 21 years of supporting sport and features key sports personalities such as Eliud Kipchoge, Catherine Ndereba, Tegla Loroupe, Collins Injera and Henry Wanyoike.

Peter Ndegwa, CEO at Safaricom, said: “Over the last two decades, Safaricom has continued to support and transform the lives of various sportsmen and women in the country. Through events that we continue to sponsor, such as the Safaricom Athletics Series, Lewa Marathon, Blaze eSports and Chapa Dimba Na Safaricom, we have seen that sports have the potential to build cohesion among Kenyans in addition to nurturing talent.

“The documentary is part of the company’s Twende Tukiuke brand campaign, which is a call-out for Kenyans to go beyond what is thought possible. We are particularly proud of the transformation witnessed among our youth as a result of investments we have made in various sports disciplines.”

The miniseries will be available on the platform from this week.

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