African pay TV platform StarTimes is partnering with a Chinese production company to release an animated film and series in Nigeria.
StarTimes has linked up with Minglang Production, based in Hangzhou, China, to release Travel With The Wind next year.
At the screening of a promo for the movie at Ozone Cinema in Lagos, Rosana George Hart, business manager at Silverbird Film Distribution, said: “Minglang Production has been promoting Travel with the Wind in big film markets around the world, aiming to enhance cultural exchange and promote international friendship.
“Knowing full well that Nigeria has the most robust film market in Africa, Minglang decided to publicise the animated movie here while hoping to maintain a long-lasting partnership with Silverbird Group.
“The movie is all about happiness. We know how our society is right now and if there is one thing we should be preaching to our children it is basically happiness and friendship.”
Wang Jin, head of StarTimes TV in Nigeria, said: “StarTimes is a Chinese cable TV company, so we are ready to partner Minglang Production, another Chinese company, in showcasing our rich culture and tradition through Travel with the Wind and other films.”
Other animated films produced by Minglang Production include Legend of West Lake, New Tunnel Warfare and Legend of Tang. StarTimes is a Chinese multinational media company with strong presence in African pay TV.