MultiChoice Group has revealed plans to invest about US$238 000 to support three of South Africa’s community TV stations.
Bay TV, Soweto TV and Tshwane TV, whose proposals stood out of from a pool of submissions in 2019, will each receive funding worth US$79,490 for the creation of new content.
Reggy Moalusi, MultiChoice SA’s executive head for corporate affairs, said: “Through our infrastructure, technology and empowerment initiatives, we empower an entertainment supply chain, which, in turn, supports local business and communities touched by our business. For community TV stations, this means more local content which will generate economic opportunities for local communities.
“We are a leading investor in local content production, and we are seeing day by day how our audiences are calling for more local content. For us, it’s about broadening access to African storytelling and creating platforms for local content creators to tell their stories.”
The funding initiative is part of MultiChoice Group’s effort to support the local video entertainment industry as well as other grass-roots development measures to ensure the sustainability of the industry.