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Nigerian media heads to MipTV in force

MipTV is set to hold another edition of its programme market in Cannes, France in April, this time with a big delegation of Nigerian TV executives in attendance.

The four-day event features masterclasses, screenings, exhibitions, panel discussions and workshops. At the MipFormats sidebar event, there will also be a panel session dedicated to the issues surrounding the development of TV formats in Nigeria.

To be held on April 8, the session will be titled The Producers Toolbox: Will Nigeria Host The Next Format Boom? Four speakers will address the topic, discussing the TV industry in Nigeria and the efforts to develop original TV formats and content for domestic and international markets.

The speakers will include Chichi Nwoko, CEO of Hey, What’s On?; Olasupo Odebiyi, creative director of Pixelator Multimedia; Neil Oyenekan, CEO of Lighthouse Television & Filmwork; and Duncan Irvine, CEO of Rapid Blue.

More than 10,000 TV professionals will represent their companies and media organisations at the event. Some of the Nigeria companies that will be buying and selling include Digital Play, National Broadcasting Commission, Rapid Blue, StarTimes Media, Screenshot Media, Pixelator Multimedia and Lighthouse Television & Filmworks.

Chineye Nworah, chief operating officer and head of content at Screenshot, told Content Nigeria about the company’s MipTV plans: “We attend various content markets annually. Content is what we are about, from feature films to reality TV shows, we aim to sell this content and distribute it. Though we would not be exhibiting at MipTV, we have meetings scheduled with other companies who have indicated their interest in our content.”

MipFormats will take place in Cannes from April 7 to 8, while MipTV runs from April 9 to 12.

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