Tag Archives: Qasim Elegbede

StarTimes goes free for August

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Pan-African pay TV operator StarTimes has given its customers access to all its channels for free for one month and will reduce prices thereafter.

Qasim Elegbede

All channels will be free to subscribers until the end of August, after which the cost of the Classic Bouquet will drop from N2,600 to N1,900.

StarTimes Nigeria’s brand and marketing director Qasim Elegbede said: “Nigerians deserve way better entertainment for a very affordable price, and this can be achieved. For example, we showed all the 64 matches of the World Cup live and in HD to all our subscribers for just N1,300, where others had to pay almost N16,000 to watch the same World Cup.”

Kunmi Balogun, StarTimes public relations manager, added: “This reinforces our commitment to ensuring our customers enjoy the best for less. Starting from September 1, all StarTimes subscribers will enjoy more entertainment for less, with the addition of new entertainment, movies and kids’ channels.

“We are aware of the economic challenges faced by many Nigerians and have resolved to allow them watch all channels for free this August and reduce our subscription rate come September 1.”

StarTimes offers more than 400 channels, including Ebony Life TV, ST Nollywood Plus and Fox. It is one of Africa’s leading digital TV operators, with more than 16 million subscribers across the continent.

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StarTimes airs Euro 2020 qualifiers

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Pay TV operator StarTimes has acquired the rights to air the qualifying matches for next year’s UEFA European Championships football tournament.

Qasim Elegbede

Starting today, Euro 2020 qualifiers will be broadcast on StarTimes World Football channels 244 and 254 and Sport Premium channel 246. They will also be available on the StarTimes app.

StarTimes brands a marketing director Qasim Elegbede said: “The live telecast of these matches reflects the firm’s commitment to provide the best sporting action to its subscribers at a very affordable rate.”

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StarTimes promises affordable offering

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The StarTimes Nigeria briefing in Lagos

The new CEO of StarTimes Nigeria, David Zhang, has revealed plans to make the digital pay TV broadcaster affordable to all subscribers.

At a press briefing at the Radisson Hotel, Ikeja, Lagos, yesterday he said: “As the new CEO, one of my goals is to make StarTimes a product affordable to all.

“Since we launched in Nigeria in 2010 our mission has remained the same – to provide affordable quality entertainment to every African home. We do this through innovation, integrity, diligent and devotion. This has helped us to get closer to our vision, to become one of the most influential media groups in the world.

“That is not all. Our most recent business offering is our OTT business StarTimes ON. It is the next generation of StarTimes streaming service. It introduces new features such as video-on-demand, live TV and lots of movies, sports and entertainment content, all on the mobile app and free of charge.”

There are also plans to introduce a solar panel power system by this July, according to Qasim Elegbede, brand and marketing director at StarTimes.

“You can watch all your programmes at any time of the day,” he said. “If you already have the TV and input decoder, all you need is the solar panel. We also have 10 projects that will be unveiled, local series and movies.”

Zhang’s experience has included working as the CEO of StarTimes in Kenya for four years and about 30 years at StarTimes Group in China.

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StarTimes wins rights to Europa League

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Pay TV digital operator StarTimes has acquired the broadcasting rights to UEFA Europa League soccer in Sub-Saharan Africa up to 2021.

Qasim Elegbede

The rights cover only English, Portuguese and local languages in English- and Portuguese-speaking areas, with the exception of South Africa, Lesotho and Swaziland.

Qasim Elegbede, StarTimes’ brand and marketing director, said: “This summer’s Fifa World Cup was a success and fans really appreciated that we brought them the International Champions Cup exclusive and live right after. We then thought that they would be delighted to watch another European club competition on StarTimes.

“We are working hard to bring the best sport content to our subscribers. This season will be intense for football fans, with Bundesliga, French Ligue 1, Fifa Club World Cup, the French and Italian Cups and now UEFA Europa League.”

The football matches can be watched on all sports channels on StarTimes.

The news follows StarTimes’ recent coverage of the first African Freestyle Football Championship live from Lagos earlier this month. The aim of the competition was to select the best male and female freestyle African football champion from all over Africa.

As well as the competition, there were side attractions and entertainment from Nigerian artistes like Kcee, Falz, Slim Case, Mr Real, Mayorkun and Tanzanian recording artist Vanessa Mdee.

Guiness world record holder Iya Traore and female freestyler Raquel Benetti from Brazil were also present.

Freestyler Abdul Titi Kone emerged as the winner, taking home US$3,000 and a new car given by GAC Motors. The second, third and fourth positions were held by Riesco, Abdullah Emad of Sudan and Ashley Mkhize of South Africa, who won US$2,000, US$1,000 and US$500 respectively.

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StarTimes feels the Love

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Nigerian pay TV platform StarTimes has added another channel, LoveWorld Plus, to its bouquet at no extra cost to subscribers.

Qasim Elegbede

LoveWorld Plus, a religious channel, will offer programming based on Christian teachings, as well as drama, music and other related content. It will be broadcast on channel 465 on StarTimes’ digital terrestrial television (DTT) platform.

Qasim Elegbede, StarTimes Nigeria’s brand and marketing director, said: “LoveWorld Plus is a channel we are especially proud of because part of our core values at StarTimes is to show love, care, and affections towards our customers during the Yuletide season. This we have done with the debut of Love World on Channel 465.”

China-owned StarTimes TV is one of Africa’s leading pay TV platforms with more than 80 channels offering all-round entertainment for families. StarTimes also has the exclusive rights to broadcast the 2018 Fifa World Cup Russia.

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StarTimes builds up Classic offering

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Nigerian pay TV platform StarTimes has expanded the channel line-up in its Classic bouquet at no extra cost to subscribers.

Qasim Elegbede

StarTimes recently confirmed the addition of five channels from the Unique bouquet to Classic. The new entertainment and movie channels are: Fox, ST Movie Plus, ST Kung Fu, ST Novella Plus and Star Plus.

The move follows an aggressive upgrade of channels on the platform, with the addition of two indigenous channels as well as the expansion of its Nigerian footprint.

Speaking about the latest upgrade, Qasim Elegbede, brand and marketing director at StarTimes Nigeria, said: “Our subscribers can consider this a new year gift from StarTimes.

“All these channels were previously exclusive to Unique bouquet subscribers, which cost about N3,800 monthly, but can now be accessed by the Classic bouquet for just N2,600.”

China-owned StarTimes TV is one of Africa’s leading pay TV platforms with more than 80 channels offering all-round entertainment for families. StarTimes also has the exclusive rights to broadcast the 2018 Fifa World Cup Russia.

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StarTimes, VOE bring Youth Cup

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Pay TV platform StarTimes TV Nigeria is working with the Abuja-based VOE Foundation to host the FC Bayern Youth Cup.

Qasim Elegbede

The football tournament, organised by German club FC Bayern, is for U-16 males born between January 1, 2002 and December 31, 2003. It is scheduled to begin on January 13 and conclude March 10.

The competition will be held in eight locations across Nigeria in two stages, the national qualifiers and the national finals. It will then progress to the world finals in Germany.

The locations of the Nigerian tournament include: Kaduna, Kano, Jos, Enugu, Port Harcourt, Lagos Island and Mainland, and Abuja.

According to Qasim Elegbede, brand and marketing director at StarTimes Nigeria: “The national qualifiers will commence on January 13 in Abuja and end on February 25 in Lagos, while the national finals will be played on March 10 and 11 in Abuja.”

After the national finals in Nigeria, the best 10 players selected by a FC Bayern representative will represent Team Nigeria at FC Bayern Youth Cup world finals in Germany. This marks the first time an African country is taking part in the competition.

Speaking about the tournament to be held in Nigeria, FC Bayern sports director Hasan Salihamidzic said: “The FC Bayern Youth Cup is a great platform for young players from all over the world to showcase their talent.

“The chance to win a trip to Munich and take part in a five-day training camp with FC Bayern is unique. The young players from Nigeria will meet FC Bayern first team players, visit the last Bundesliga match of the season and play the final tournament just one day afterwards in the Allianz Arena.”

The FC Bayern Youth Cup has had teams from Asia, Europe, North and South America participate since its inception in 2012. Registration for the tournament will end on January 5.

StarTimes TV is one of the leading pay TV platforms in Africa with over 80 channels. StarTimes TV also has exclusive rights to broadcast the 2018 Fifa World Cup, to be held in Russia.

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StarTimes to broadcast in Maiduguri

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StarTimes TV, one of Nigeria’s leading pay TV companies, has announced it will begin broadcasting in Maiduguri, the capital of Borno state, reports Gabriella Opara.

Qasim Elegbede

The move comes after the firm pledged to deliver affordable and quality entertainment to every home in Nigeria.

Qasim Elegbede, StarTimes’ brand and marketing director, said the company’s latest location marks a significant milestone for the growth of its business, adding: “Maiduguri is an important market for us as we expand our offering across the globe.”

Users in Maiduguri can now purchase a StarTimes decoder for N7900, with one month’s subscription being offered for free. The package includes more than 100 channels that cover sports, news, entertainment and kids’ programmes.

In partnership with the Nigeria Television Authority, Chinese media company Star Communications introduced StarTimes TV to the Nigerian market seven years ago. The service is now available in 60 cities.

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