NBCUniversal-owned reality format The Real Housewives is set to expand into two more African cities, Nairobi in Keyna and Pretoria in South Africa.
In Pretoria, the 14-part series is being produced and filmed by independent production company Provoco, while filming will commence on the Nairobi version in September under Kenyan production house Young Rich Television.
The latest editions of the franchise come via a partnership between South Africa-based pay TV company MultiChoice and US studio NBCUniversal, part of cable giant Comcast Communications.
Local versions of the format, which centres on a group of powerful and affluent women in a certain location, have successfully debuted in fellow African cities Johannesburg, Durban, Lagos and, most recently, Cape Town.
Ana Langenberg, senior VP of format sales and productions at NBCUniversal Formats, said: “We are so proud to build on the continued success of The Real Housewives franchises across Africa.
“The way each version faithfully embodies the spirit of the city, people and rich cultures it showcases connects with audiences across the region and the diaspora. It was such a magical moment to bring our production partners together with MultiChoice for our summit in Cape Town to connect, collaborate and map out more versions we can add to the family.”
Nomsa Philiso, executive head of content at MultiChoice’s content arm, MNet Channels, added: “The Real Housewives franchise is proving to be very popular with our diverse audiences. This has allowed us to continuously expand and increase to different territories as we operate across Africa. This may be a global franchise, but our spin is authentically African. Leeping up with our viewers’ tastes and preferences is important, and The Real Housewives franchise meets our audience’s needs.”
tagged in: MultiChoice, NBCUniversal, Provoco, Real Housewives, Young Rich Television