Tag Archives: Promasidor Nigeria

Food firm Promasidor lines up TV series

Food and beverage production company Promasidor Nigeria has launched a family TV show titled ONGAcious.

ONGAcious, named after Promasidor’s Onga seasoning, focuses on local dishes in different parts of Nigeria. It will also feature aerobics segments, celebrity interviews and family-oriented discussions.

“We try to promote a healthy lifestyle among families,” said Abiodun Ayodeji, marketing manager at Promasidor Nigeria. “And this is in line with the brand essence of Onga. We want to impact the lives of consumers positively.”

The one-hour lifestyle-themed programme will air on Saturdays on Africa Magic Family via DStv and GOtv at 19.00 and on TVC at 20.00, with a repeat broadcast on Africa Magic Family on Thursdays at 14.00.

It will also air on OSRC TV at 21.00 on Saturdays, and on Sundays will air on STV Jos at 17.00, ABS Awka at 17.00, NTA Kano at 18.00 and Nigbati TV at 19.00, with a repeat broadcast on Saturday mornings at 09.00. The show will also have a YouTube channel.

Promasidor launched in 1979 and is behind the ubiquitous Cowbell brand of milk. It also owns the Drink-o-Pop, Amila, Twisco, Loya and Miksi beverage brands, as well as Onga seasoning and Yumvita breakfast cereal.

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Cowbell maths quiz seeks applicants

The 2019 edition of the Cowbellpedia Secondary Schools Mathematics TV Quiz Show is now accepting registrations from schools wishing to participate.

The show, which aims to awaken interest in mathematics among junior and senior secondary school students in Nigeria, is backed by powered-milk brand Cowbell.

Anders Einarsson, MD of Cowbell parent Promasidor Nigeria, announced in Lagos that registration is now open. The competition is free to enter and is open to JSS 3 and SS2 students aged between 10 and 18 from both public and private schools across Nigeria.

The competition will be in two stages and is scheduled to begin on February 9. Schools that wish to enter are expected to present 10 students each from the junior and senior secondary classes. The results will be announced in June, with the TV show beginning soon.

Einarsson said: “Through Cowbellpedia, Cowbell has provided a platform to showcase and reward excellence in the subject area of Mathematics.

“The Cowbellpedia initiatives have triggered the interest of students in mathematics at the secondary school level and further reinforced the importance of the subject in the growth of modern economies.”

Anders Einarsson

In an attempt to increase girls’ interest in science, technology, engineering and mathematics (STEM), the organisers have made it compulsory for schools to select two female students for each category of the competition.

The winner for this year’s edition will be awarded N2 million (US$5,500) and an all-expenses paid educational excursion outside the country. Second and third place will go home with N1.5million and N1 million respectively.

The Cowbellpedia Secondary Schools Mathematics TV Quiz Show will be broadcast on major TV stations across Nigeria. To register, click here.

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