Digital content distributor AfricaXP has launched a free-to-air (FTA) channel bouquet.
Premium.Free consists of 13 premium channels designed for African viewers, with programmes ranging from movies, sports and lifestyle to telenovelas, movies and kids’ content.
The delivery of these channels is via SES satellites at 28.2 degrees east.
AfricaXP CEO Craig Kelly said: “By choosing to work with SES, Premium.Free offers our channels full regional coverage for multinational language channels like Hausa. SES also offers the best possible verified reach in dynamic and important markets like Nigeria.
“AfricaXP is well known for its compelling Nollywood catalogue and longstanding partnerships with prominent West African producers. We are confident that localisation, coupled with our fresh international rights, will provide the kind of content blend that modern West African audiences demand. Transmitted free to air, this is obviously a great offer at a price point that can’t be beaten,” he added.
Other services like encoding, ad-insertion, uplinking and playout servers are made available by SES’s media subsidiary MX1 in addition to hosting these TV channels on the Astra 2G satellite.
Clint Brown, VP of sales and market development at SES Video Africa, said: “The Nigerian FTA market, in particular, offers great opportunities for growth, and we are proud to have engaged with Premium.Free to deliver a differentiated content package for Nigeria and offer more choice for viewers.
“New initiatives like this, which focus on delivering local and international content that is attractive for the end-consumer and is offered in high picture quality will further develop consumer choice in Nigeria.”
These channels have high picture quality and also contain international content across a wide range of themes. AfricaXP owns and operates over 20 themed channels supplied to major African broadcasters and African diaspora platforms worldwide.