MultiChoice-owned pay TV operator DStv has appointed marketing and sponsorship firm Playmakers as its lead sponsorship and activations agency.
The company was selected after a pitch from the Playmakers team convinced DStv it would be the best partner.
Playmakers Group MD Matt Ellenbogen said: “Winning the DStv account is an important win for Playmakers. DStv is the leading broadcaster on the African continent, with an incredible bouquet of content and world-class in-house production capabilities. DStv has very exciting ambitions to grow their business and we look forward to partnering with them to help them achieve these goals.
“A large portion of sponsorship value is driven through broadcast and content. This is a space that is changing rapidly at the moment. We believe our new partnership with DStv will also keep us closer to what is developing in the broadcast and content space.”
MultiChoice chief customer officer Simon Camerer added: “We’re excited to have Playmakers as one of our core agencies that will propel our business objectives through our various valued sponsorship and partnership properties. The Playmakers team delivered a pitch presentation that showcased thought leadership, a strong understanding of our business challenges and global trends shaping broadcasters today. We look forward to working with the award-winning agency and wish them all the best.”
With a team of more than 60 specialists from across the marketing sphere, Playmakers aims to lead from the front in developing thinking that challenges convention and solves clients’ business challenges, according to the company.