Pan-African pay TV company StarTimes has launched its VoD service with a new video-streaming app.
The Chinese-owned company, which recently disclosed it has three million pay TV subscribers in Nigeria, also said it will give discounts to the first 40,000 app subscribers.
Customers who subscribe to ON Sport on the app before June 14 will pay only N450 (US$1.25) to have access to its programmes and watch all 64 Fifa World Cup matches live.
However, those who purchase after the offer expires will have to subscribe to the service at N1,500.
The StarTimes app boasts of more than 70 channels, featuring sports, entertainment, movies, music and more. As well as the World Cup fixtures, the app will include Bundesliga, Serie A, Ghana Premier League, ICC and Ligue 1 matches.
Tony Tuo, StarTimes’ OTT operation director, said: “Video streaming is a future trend and StarTimes hopes our service will pioneer for African digital TV industry.
“It is impossible to miss any moment of the World Cup with our app. There is absolutely no need to worry about the weather condition, signal quality, electricity or being in transit,” he said.
The StarTimes app can be downloaded from any app store, including Android and iOS app stores, as well as the StarTimes website.
“Wherever you may be, with just a steady internet connection, the StarTimes app will get you fully entertained,” said Tuo.