Tag Archives: Nigeria International Film Summit

Streamer SuperTV launches in Lagos

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SuperTV, a new zero-data video-on-demand streaming platform, has launched in Lagos, Nigeria, in partnership with telecommunications company MTN Nigeria.

SuperTV team (L-R) chairman Dotun Sulaiman, acting CEO Ijeoma Onah and businessman Obi Asika

With the zero-data offering, viewers will be able to stream their favourite movies, TV shows and access rich content at an affordable price with just airtime, according to the company.

Ijeoma Onah, founder of the Nigeria International Film Summit and acting CEO of SuperTV, said: “I am giving thanks to God almighty for the journey so far. It’s been by his help all through. Thank you to all the engineers and IT support staff of MTN who had sleepless nights in the integration and robust testing of SuperTV during the UAT process.

“This current phase of the SuperTV journey began approximately 18 months ago. That was when this great team of professionals and priceless talents were assembled. I want to thank our chairman, Dotun Sulaiman, for keeping faith in this project and managing the expectations of SuperTV investors in the face of many delays, disappointments and failed launch attempts. This launch has been cancelled three times. Thanks to the management team and investors for their patience.”

SuperTV includes Nollywood and international movies, drama series, kids’ programming, sport and documentaries. Channels in the mix include NTA, Silverbird TV, African Magic and Africa News.

International channels include KBS World, BET, Nickelodeon, MTV Base, Trace, Aljazeera, France 24, CBS Reality, Bloomberg TV and Jim Jam. It will be available to Nigerians from October 1 on the Play Store and App Store.

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NITV puts revenues in spotlight

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L-R: Agatha Amata, Heidi Huy, Paul Igwe, Ijeoma Onah and Ana Ballo

Producers deliberated on the issue of revenues at the recently concluded Nigeria International Television (NITV) Summit.

A plenary, attended by many TV industry producers, addressed the topic of What Producers Want: The Battle For Revenues & Justifying Production Investments.

Speakers included TV presenter and Rave TV CEO Agatha Amata, EMCOAN president Paul Igwe, EbonyLife TV’s head of programming Heidi Huys and Ana Ballo, CEO of RTI Distribution. The session was moderated by Ijeoma Onah, founder of NITV and sister event Nigeria International Film Summit.

Speaking about producers’ expectations and how the industry often falls short of them, Amata said that new producers in Nigeria must have a side business in order to sustain their work.

“Producers should stick to their day jobs because if the content holders don’t get their channels picked they can go back to the beginning,” she said.

However, according to Huys, producers can ensure growth in business and increase in revenue with the right strategy. “Budgets ever only go one way and that is down. Therefore, to remain sustainable you must realise that creating content is not about all you love but what your market likes,” she said.

“Learn to know what appeals to them, prepare content based on that and success is ensured because people will go out of their way to seek your content.

“Your decision to produce as a producer should always be dependent on demand, if you want to make it in this country, otherwise you will be left hanging. The problem is that when we produce we don’t have people in mind, we just produce and that’s not right,” said Igwe.

The panel agreed that it is hard to develop content in Nigeria and expect full returns because there are no records, no favourable policies from the government and hardly any support.

“In Nigeria, we have no data. We do not have facts that support our information because there are no templates to operate on,” said Amata.

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