Turkish television station Natural TV has launched in 22 African countries.
The channel was set up to promote Turkish culture in Africa and features content including animation, news, health, music, movies and Turkish drama series.
Natural TV broadcasts around the clock in both English and French and reaches about five million homes. The channel’s presenters consist of young people from Rwanda, Ghana and Nigeria.
Natural TV CEO Tuncay Demir said Turkey was interested in opening up the African market, where it sees major opportunities. “We thought, ‘Why does this opening up not have a media aspect?’ And one-and-a-half years ago we founded Natural TV,” he said.
“There is a big educated African population in Turkey. When we started broadcasting, we met Africans who are doing their PhDs here, are business people or are receiving a medical education. In time, the number of our staff increased and we also started receiving ideas from them.” Eventually the channel aims to broadcast in local languages, he added.
Natural TV covers several West African countries including Ghana, Nigeria and Senegal and broadcasts via satellite on Astra 2G on 11095.000 Mhz.