English football club Manchester United has partnered with pay TV operator StarTimes to show its MUTV channel across sub-Saharan Africa.
Exclusive MUTV content ranging from academy games, live press conferences, player interviews, award-winning documentaries and news will be distributed in over 30 African countries, including Nigeria, South Africa, Kenya and Ghana, through various StarTimes platforms.
Phil Lynch, CEO of media at Man Utd, said: “We are proud to have hundreds of millions of passionate fans in Africa, and this long-term agreement will allow them to get closer to the club through MUTV’s exclusive, round-the-clock content from Old Trafford and the Aon Training Complex.
“MUTV is one of our most important channels for engaging with fans around the world, whether through linear or direct-to-consumer streaming platforms, and we are excited to be significantly increasing its reach through our new partner, StarTimes, in Africa.”
Kristen Miao, sports deputy director at StarTimes, added: “Manchester United is one of the most iconic football clubs in the world. We are delighted to share MUTV with football fans across Africa as part as our commitment to enhancing our subscribers’ experience.”
Chinese-owned StarTimes has 13 million subscribers through its DVB digital TV service and 20 million users of its OTT streaming service throughout sub-Saharan Africa.