Tag Archives: MTV

MTV Shuga S4 cast revealed

The cast of the fourth season of MTV’s African drama series Shuga has been revealed.

MTV Shuga will return in September

Featuring in the new season are Nollywood actors Richard Mofe-Damijo, Funsho Adeolu, Osas Ighodaro, Omowunmi Dada and Belinda Yanga, plus Big Brother Naija 2018 finalist Tobi Bakre .

The returning cast includes Timini Egbuson, Rahama Sadau, Funlola Raimi Aofiyebi, Yakubu Mohammed, Bukola Oladipupo, Uzoamaka Aniunoh, Amal Umar, Alvin Abayomi, Helena Nelson and Ruby Akubueze.

Egbuson said: “I am so excited to be back on MTV Shuga Naija. This is my fourth series of MTV Shuga, and not only have I learnt so much from being involved, but I’m sure that our fans have grown with us too. MTV Shuga Naija continues to make a positive change in Nigeria, and I’m thrilled to be back on set again and to meet the new cast.”

MTV Shuga Naija is a multi-sectoral partnership involving the MTV Staying Alive Foundation and is supported by MTV Base Africa, the Bill & Melinda Gates Foundation and the United Nations Population Fund. It aims to encourage responsible sexual behaviour and tolerance.

Producer Tope Oshin said: “I’m elated to be producing the new season of MTV Shuga. We have so many issues in the world and while we entertain our audience, we also talk about serious issues raised in our communities. MTV Shuga is entertaining, witty and fun but also effects change within communities and inspire the next generation of young people to serve the world better.”

Georgia Arnold, executive director of the MTV Staying Alive Foundation, which produces Shuga in association with MTV Networks Africa, added: “The new series of MTV Shuga Naija has so many stories to tell: we’ll see characters dealing with family planning, contraception and gender-based violence among other issues – all of which are so relevant to our audience.

“The cast of the series are such an integral part of the work of MTV Shuga – they are not only brilliant actors but actors and ambassadors who work so hard to ensure that our messages are reaching and positively impacting young Nigerians across the country.”

Season four of MTV Shuga is set to premiere on MTV Base and BET in September. Past seasons of the show have been broadcast in more than 61 countries across the world, airing on more than 179 channels and reaching over 720 million households.

 

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Viacom channels join MTN Shortz

Viacom International Media Networks (VIMN) has agreed a deal that puts several of its global channel brands on mobile operator MTN’s short-film streaming platform in Nigeria.

MTN’s Shortz platform will carry shortform content from VIMN brands including Nickelodeon, MTV, MTV Base and Comedy Central as part of the deal, which VIMN secured alongside Lagos-based Arial View Nigeria and MTN.

Under the deal, MTN subscribers will have the possibility to watch all the best shortform video from the iconic VIMN brands via their favourite devices. The deal licenses AVNL to distribute and monetise content to MTN, Africa’s largest mobile network operator with more than 200 million subscribers, including 57 million in Nigeria alone.

Mobile penetration and the demand for short and bite-size content continues to grow in sub-Saharan Africa, thus making MTN Shortz a strategic and long-term platform to reach audiences.

VIMN announced the MTN deal together with a similar content licensing deal with Vodafone in Turkey, which took 300 hours of VIMN’s SVoD content, versioned in Turkish, from Nickelodeon, Nick Jr and Teennick. The content will be distributed exclusively for mobile consumption via the Vodafone TV app.

VIMN has also launched the MTV+ Prime Video Channel on Amazon in Germany and Austria. Prime members can add MTV+ to their existing Prime membership for €2.99 per month. The new offer gives Amazon Prime Video members the ability to access the linear MTV Brand New channel and various premium MTV content on-demand.

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Chieftain’s son stars in MTV’s Royal World

The Royal World launches on November 7

Global cabsat channel MTV International has unveiled a regal-themed reality show featuring the son of a Nigerian chieftain.

The Royal World will explore the lives of young royals and aristocrats from around the world, brought together in a UK country mansion. As well as Adeniyi Obafemi, the son of a Nigerian chief, participants include nobility from the UK, Russia and Austria, as well as a “royally connected” American.

The show is hosted by Archie Manners and will also feature Meghan Markle’s nephew, Tyler Dooley; the UK’s Baroness Jessica Heydel; Ireland’s Lady Camilla Beresford; party girl Zara Zoffany Farida Sassoon-Munns; and Marquess Maria Gabrilella Diana of Italy.

Adeniyi Obafemi

Produced by Endemol Shine Group-owned UK company Initial, the six-episode series was commissioned by Kerry Taylor, executive VP of youth and music and co-head of Viacom International Media Networks-owned MTV International, and Craig Orr, MTV International VP of commissioning and development. Orr will exec produce alongside Iestyn Barker for MTV International and Andrew Jackman for Initial.

This show aims to capture the reality of the lives of the high and mighty as they live together in the English countryside, bringing together a diverse cast with contrasting personalities. “It’s fun, regal and very loud,” said Obafemi.

Taylor added: “MTV has a deep-rooted history of shining a light on original characters and unique subcultures. The Royal World brings this to a whole new level. From shores around the globe to royal mansions, we celebrate great stories everywhere they are.”

Katy Manley, creative director of Initial, said the show would provide insight into a world that is “utterly closed to most of us.”

The Royal World will premiere on MTV on Wednesday November 7 at 22.00.

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