African pay TV company MultiChoice ranks fourth on the list of the top 20 advertisers in Nigeria for 2017, a recently published report has revealed.
Business publishing company MediaFacts’ study looked at the above-the-line category in Nigeria’s advertising industry.
MultiChoice, together with other Nigerian companies including Nigerian Breweries and Cadbury Nigeria, had a combined ad spend of N7.4bn (US$20.4m).
The report also reflects the fact that despite the economic recession in the country in 2017, advertisement spent on television was on the increase.
On average, the total percentage of above-the-line ad spend in the first, second and third quarters of last year were 24%, 26% and 26.5% respectively.
MediaFacts is a book that is published every year on advertising and media buying trends in Nigeria, West and Central Africa.