Tag Archives: Marry Me Now

Armoza goes on Date in Reverse in SA

Date in Reverse follows a relationship’s most meaningful moments backwards

A South African broadcaster has commissioned a local version of Israeli dating show format Date in Reverse, after striking a deal with Armoza Formats.

Afrikaans lifestyle channel Via TV, part of Naspers-owned Media 24, has greenlit a local version of the format, which ITV Studios-owned Armoza picked up for distribution in 2016.

Created by Volley Formats, Shenhar Productions and Daniella Slavik, Date in Reverse sees two singles looking for love get to experience a relationship’s most meaningful moments, but all backwards.

For instance, they head from the bridal bed to the wedding reception, then from the first family get-together to the first weekend getaway. This culminates with each participant deciding whether or not they are willing to show up for their ‘first date.’

The news comes after Via also produced three seasons of Armoza’s Marry Me Now. The same channel also acquired factual entertainment format The Ex-Team from Armoza last year.

“The whole world has gone mad for dating-as-social-experiment formats and so have we. We’ve been playing around with the idea of sinking our teeth into a big, new dating format and when we stumbled upon Date in Reverse, we fell in love almost instantly,” said Izelle Venter, channel head at Via TV.

“Relationships and dating are part of our DNA and Date in Reverse ticked several boxes for us. Not only does it speak to global viewers’ current fascination with ‘dating experiments’ but it is also conducive to lean TV production – which is something we aim for with all of our shows.”

“Via is a great fit for this unique dating format and we look forward to seeing many more versions around the world,” added Louise Melzack, senior sales director of APAC, Nordics, the UK and Africa at Armoza Formats.

Other recent format deals in South Africa for Armoza include Cape Town prodco The TVSmiths last year signing a deal to make local versions of primetime entertainment show I Can Do That! and comedic factual entertainment series The Gran Plan.

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M-Net proposes Marry Me to 1Magic

African pay TV broadcaster M-Net has commissioned its first season of docu-reality series Marry Me Now.

Armoza Formats’ Marry Me Now

M-Net, owned by media group Naspers, will broadcast the 13-episode series on youth-skewing channel 1Magic in all 46 Sub-Saharan African countries, including Nigeria.

Originally produced by Israel’s Armoza Formats and Zipi Rozenblum, the show gives women who have been waiting for their partner to pop the question the chance to plan their wedding and then challenge him to marry her on the spot.

Marry Me Now has been sold into 10 territories and recently aired on Russia’s U Channel.

Reneilwe Sema, director of local entertainment channels at M-Net, said the show “offers the fun viewing” that appeals to 1Magic viewers.

In related news, M-Net has ordered a South African version of NBCUniversal International Formats hit series The Real Housewives, also for 1Magic.

Produced by independent prodco RHOSA, The Real Housewives of Johannesburg (12×60’) will mark the first official version in the country and the 13th international deal for the format overall.

The show, which will air on 1Magic in August 2018, will focus on six affluent, Johannesburg-based women and their lavish lifestyles.

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