Tag Archives: Marketing Edge

StarTimes wins award for DTT innovation

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African pay TV operator StarTimes has won the award for most innovative digital terrestrial TV brand at the 2020 Marketing Edge Brands & Advertising Excellence Awards.

The event was organised by Marketing Edge magazine and was geared towards celebrating the best innovative minds and brands in the marketing and communications industry, as well as promoting outstanding brand ideas.

Marketing Edge CEO John Ajayi said: “We have watched and monitored these brands, individuals and agencies very closely in the last few years and can confidently attest to their market leadership, resilience, excellence and above all landmark achievements in their various sectors.

“The nomination and subsequent emergence of StarTimes as Marketing Edge Innovative Digital Terrestrial Television, DTT Brand of the Year was a product of painstaking review and assessment of the digital terrestrial broadcasting sector of the entertainment industry in Nigeria.

“StarTimes has, since inception, been avant garde in its deployment of digital broadcast technology, which has set its offerings far apart from and well ahead of competition. Its innovativeness in service offerings, national coverage and even pocket-friendliness has remained unrivalled, always leaving a yawning gap between itself and its closest competitors.”

StarTimes Nigeria PR manager Lazarus Ibeabuchi said: “This award bears testimony to StarTimes’ innovative efforts in driving growth in the DTT space. It’s on record that StarTimes pioneered digital TV inclusion, bringing access to those that were excluded from enjoying the beauty of pay TV.

“This honour affirms our hard work and we pledge our commitment to continually serve homes with innovative solutions that bring the best of TV entertainment.”

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MultiChoice picks up four marketing awards

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Pay TV operator MultiChoice has won four awards at the Brands and Advertising Awards of Excellence held in Lagos.

Martin Mabutho

The annual ceremony, organised by Marketing Edge and themed ‘Story telling as a new paradigm shift in contemporary brand building: Convergence of creativity and technology,’ was aimed at celebrating the most innovative minds in the integrated marketing communications industry.

The company won the Outstanding Entertainment Services Provider of the Decade award, while its DStv and GOtv brands received the Outstanding Pay-TV Brand of the Decade and Innovative Digital Terrestrial Television Brand of the Year awards respectively.

Martin Mabutho, MultiChoice Nigeria’s chief customer officer, also received the Outstanding Brand Personality of the Year award.

John Ajayi, CEO of Marketing Edge, said: “Our resolve to recognise and reward our deserving awardees, peers and gladiators – some of them personalities and institutions that have contributed tremendously to the nation – is a result of, and in sync with, our raison d’être, which is promoting the brand idea.”

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